Marketing Mentor

You get structured training to give you a solid foundation with one-on-one customized coaching on your “right now” marketing needs to move your ROI needle faster.

What a difference a year makes! After working with Christy for only one quarter, we landed 12 new clients after a serious dry spell with her recommendations. She keeps me and my marketing on-track to grow the business.

Kelly, Owner

When it comes to marketing, I just kept trying things. Christy helped me be more strategic by defining my target segments and build engagement on social media. We've doubled last year's online sales without major overhauls or media buys.

Hal, Owner

Every time Christy and I meet, I learn something new. She got us refreshed and refocused on all our marketing efforts both internally and external that increased our clients and reduced expenses. I love my Christy time!

Stefanie, Co-Owner

What is Marketing Mentorship?

You have enough on your plate with your business and there’s still marketing to do. You know your business, you have great clients, but you don’t know where to start with social media or SEO or even targeting your ideal clients. You have the basics out there – a website, a Facebook page, your business cards and display signage. And yet, it doesn’t seem to be enough to increase sales.

Don't Give Up - Get Help

Through Marketing Mentorship, I am offering up my 25+ years of experience with strategic planning, marketing, media, sales, and advertising to teach you how marketing works for your business to make better, faster decisions with your marketing tactics.

This 6-week program is designed to give you tools you need to make your marketing efforts work more efficiently and effectively for your business. You will gain…

Solid foundation for marketing to make faster decisions
Understanding of the buyer path to choose the best tactics
More streamlined business strategy
Effective plan that helps with what is already in place
Ability to analyze results to pivot tactics quickly

Get Started!

Need to "try before you buy?"

I get it, you need to see what it would be like to work with a marketing mentor to decide. Click to watch a presentation about Strategic Messaging by Christy Smallwood.

And if you're asking yourself, "Why should I bother?"

There is some harsh reality to needing a good marketing plan. If you don’t know how to do marketing to increase awareness, gather an audience, and generate qualified leads (for any kind of business), you won’t have the sales you need to “pay the rent.” If your marketing is not aligned with your strategy – it falls flat. If you don’t have a strategy for your marketing – it won’t work. What happens when your marketing doesn’t work?

You do another media buy (spending more money in the wrong spot)

You add an email funnel (and getting no click-thru)

You sponsor events with no follow-up

You go to networking events trying to sell (and turn everybody off)

You change prices to just sell something (and make no profit)

You put crazy things on social media

You start taking Tums to settle your indigestion

You keep Advil PM by your bed

You think about day drinking

You fight with your spouse

Your children spurn you

Your dog stops greeting you at the door…

And it’s all marketing’s fault.

Now, your world may not spiral that bad, but it’s a real possibility when your business is not solidly sustainable and growing. Being strategic with your marketing – and getting the work done – is a key factor to make your business strong.

Why use me as your Marketing Mentor?

I have 25+ years of experience in the world of marketing. I have worked with business owners and marketing managers to focus on strategy first when it comes to choosing marketing activities (digital, social media, TV, radio, PR, etc.), that suit their business and resonate with their future clients.

I have learned and experienced how marketing really works from both sides of the table: as a marketing manager and as a business owner. I’ve seen a lot, done a lot, and keep learning new things every day that keep my marketing skills sharp. I strategically guide clients as well as help get the work done by providing marketing services such as planning and management, social media, websites, video, and more.

I have helped my client achieve significant results: higher awareness, increased sales, larger profits = more time for them to do what that love with who they love to do it with.