There is some harsh reality to needing a good marketing plan. If you don’t know how to do marketing to increase awareness, gather an audience, and generate qualified leads (for any kind of business), you won’t have the sales you need to “pay the rent.” If your marketing is not aligned with your strategy – it falls flat. If you don’t have a strategy for your marketing – it won’t work. What happens when your marketing doesn’t work?
You do another media buy (spending more money in the wrong spot)
You add an email funnel (and getting no click-thru)
You sponsor events with no follow-up
You go to networking events trying to sell (and turn everybody off)
You change prices to just sell something (and make no profit)
You put crazy things on social media
You start taking Tums to settle your indigestion
You keep Advil PM by your bed
You think about day drinking
You fight with your spouse
Your children spurn you
Your dog stops greeting you at the door…
And it’s all marketing’s fault.
Now, your world may not spiral that bad, but it’s a real possibility when your business is not solidly sustainable and growing. Being strategic with your marketing – and getting the work done – is a key factor to make your business strong.